Search Engine Marketing
Search Engine Marketing is a structure of marketing formula for the growth of your website's traffic and ranking through paid services. Now a days the most common misunderstanding term is SEO and SEM (Search Engine Marketing). One should be clear about these two strategies are, SEO is free a service by search engines and SEM is a paid marketing business technology.
A permanent traffic can't be derived from Search Engine Marketing/PPC (Pay Per Click). Pay Per Click management is mostly followed by the occasional offer providers and also by certain companies to be placed in top positions. The presence of these PPC results can be found at the right side of a search engine's result page (SERP) or even can be at the top of organic search results as a highlighted background for some highly targeted keywords.
This pay per click management can be done by bidding for the highly targeted search terms/keywords by search engine. Search engine marketing can be identified as a warehouse for keywords and utilized to find most competitive keywords.